Social Selling is a concept that has been around for several years now.
In fact, the most important thing to keep in mind while thinking about this concept is the key to social selling is social, not selling.
About Social Selling
What you will learn in this book will completely change the way you think about business, brand and the ability to work smarter not harder.
The world is moving at such a fast pace and the recent pandemic showed us why it is important to be able to pivot and master this new social economy.
We will spend some time on the why for us to pivot then start to talk about ROI or what we will define as return on influence.
From there we will spend time on brand awareness and building our target fan base. Finally, we will wrap with simple tools tips and tactics to put into play.
I hope you will sense my passion for this topic throughout this book and get as excited as I am for the endless possibilities this space can provide for you and your business.
The concepts learned in this book can really be applied to any type of business. Social Selling from its definition is the process of developing relationships as part of the sales process.
Today this often takes place via social networks suck as LinkedIn, Twitter, Facebook and many other platforms. For the purposes of this book, we will be primarily focused on LinkedIn as from my experience that is the best platform I have found to drive these concepts we will discuss.
The intent of this book is to give you the basic understanding of how to win in this space. We will also be providing ongoing coaching and education for those wanting to continue their learning in Social Selling.
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